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Advice from a digital marketing company on how subdomains boost SEO.

You may have heard of sub-domains if you own a website. However, you might not be aware, like many others, that sub-domains significantly impact your website's SEO performance.


How? Let's learn from Delhi's top digital marketing experts.


What is a sub-domain?


A sub-domain is a smaller host domain created to house additional information. According to digital marketing companies, sub-domains are used to organise and navigate various website sections with much content or a different theme. Under the primary domain, numerous subdomains can be created.


Consider the scenario where you create a website with the domain name cakes.com to sell cakes. Contact.cakes.com may be a sub-domain on this website. About.cakes.com is similar. Despite having different intentions, they both represent related subcategories of the main domain.


But how do sub-domains contribute to better SEO performance on a website? Let's take a look.


Better on-site experience

Typically, sub-domains are an extension of your primary website. When you don't want to overcrowd your home page with information but still want your users to learn more about a particular topic, for instance. Users will have an easier time finding the information they need on your website thanks to this method of content organisation. Your website will therefore rank higher on the SERP due to improving the on-site experience.


It helps in getting backlinks.

How can sub-domains aid in obtaining backlinks? Let's take a cue from Delhi's digital marketing firms. As an illustration, your website is cakes.com, and your blog is at blog.cakes.com. The primary domain receives a backlink from the sub-domain whenever we post content on the blog page.


More high-quality backlinks will raise a website's ranking over fewer low-quality links.


Creating mobile-friendly sub-domains

Google gives mobile-friendly websites priority, as is common knowledge. Many websites with responsive, mobile-friendly sub-domains are typically designed for desktops. These subdomains function in conjunction with their primary domain and offer mobile-friendly and responsive content across all platforms.


Boosts site domain authority

Domain authority describes how people in your industry view your website. Sub-domains can enhance the ranking of the primary domain, even though they are frequently treated as distinct entities from the main website. In addition, the additional keywords may help them rank for search terms for which the original domain doesn't perform well.

A sub-domain may be helpful to your website if your primary domain has little authority. Additionally, it will expand the reach and popularity of your website in your specialized field. For more information consult with the best digital marketing company in Delhi.


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